Program Overview

Data is everywhere and is growing rapidly every day.  In a fast-changing digital world, there is a very high demand for game-changers who can predict business needs and who can understand and interpret data to make effective decisions.

Our Business Analytics Masters course provides you with the opportunity and skills to explore the latest techniques for analysing ‘big data’ to identify patterns, interpret trends and advance your organisation’s drive for strategic change.

On this programme, you will be a part of a diverse international cohort of students, giving you an invaluable opportunity to share experiences and discover new ideas with people from different cultural backgrounds.

Aimed at those with an interest in problem-solving and critical thinking, this course welcomes those from any undergraduate background, including applicants who have no previous business or analytics experience.  Our Business Analytics MSc develops broad business skills while offering specialist knowledge in business analytics for tomorrow’s business leaders.

During the programme you will have the opportunity to learn about the principles, theories and practices used by entrepreneurial and innovative organisations. This includes frameworks for reviewing, reflecting, analysing and critiquing your own entrepreneurial mindset, intentions and potential ventures.

In collaboration with local partners, you will be exposed to real world experiences of entrepreneurship and innovation from guest speakers. You will learn how to work effectively within dynamic teams; how to adopt a design-ethos in problem-solving; and how to lead entrepreneurially.

The teaching and learning activities this Business Analytics MSc provides will prepare you for employment in a variety of settings from self-employment, as part of a new venture, or as a motivated and valued entrepreneurial team member in a private business or public organisation.

You will develop practical skills to promote creative thinking through practice-based elements in which real-world problems are introduced for the testing of creative team-working techniques. Entrepreneurial skills will be combined with theory and an overview of the policy environment to equip you for a variety of employment options or further research.

The course culminates in either a Master’s Dissertation, Management Enquiry, or, if you prefer, a Consultancy Project where you’ll tackle an issue faced by a real client.  Throughout the course, you will gain critical business intelligence knowledge and develop data insights supported by a strong analytics toolbox. A combination of modules on data management and visualisation, forecasting and predictive analytics, business analytics in practice will prepare you for data challenges and equip you with skills to effectively navigate a continuously changing digital landscape.