Bachelor of Arts (Hons) in Marketing

Northumbria University - Newcastle City Campus

UK,England

 0 Shortlist

36 Months

Duration

CAD 20,950/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 32,000 +

Int. Students: 3,300 +

Campus Detail

Main Campus Address

Newcastle upon Tyne NE7 7YT, United Kingdom

Bachelor of Arts (Hons) in Marketing

Program Overview

As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.

During our Marketing BA (Hons) course, your studies will comprise of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.  You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. 

How does this course enhance my employability?
You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.

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