Master of Science in Marketing

University of Winchester

UK,England

 0 Shortlist

12 Months

Duration

CAD 17,450/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 2005

Total Students: 8,412 +

Campus Detail

Main Campus Address

Sparkford Rd, Winchester SO22 4NR, United Kingdom

Master of Science in Marketing

Program Overview

The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts.

Learning and teaching on the programme takes place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content.

The core modules you cover – such as Product/Service Design and Development, Consumer Analysis, Insight and Creativity, and Market-Led Organisational Change – are all built on the principles of the United Nations Sustainable Development Goals. This emphasis encourages you to develop insights into sustainable practices around various areas of marketing management. There is also an essential module on Research Methods in Business which informs your final choice of dissertation or Consultancy Project

Throughout the year of study, you are presented with challenging experiences. These comprise a balance of theory and practice and include evaluating contemporary case studies, conducting research and analysis, and participating in creative development workshops.

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