Program Overview

How do today's marketers communicate to global audiences and respect diverse cultural sensitivities? Is it possible for managers to deliver a profitable strategy that is also ethical and sustainable?

Our MMan Marketing and Management offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to postgraduate studies within a single course.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management.

At Essex Business School, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

We look beyond the marketing mix to develop your practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.

You explore subjects such as:

• Digital marketing and social media
• Marketing management
• Consumer behaviour
• Brand management
• Business strategy
• Organisational behaviour
• Marketing and communication theories

The first year focuses on the marketing and management area of your degree and introduces you to the main functional areas of business, including accounting, finance, and HR. This gives you flexibility to work in any area of business after graduation.

In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in the areas of research, time management and critical thinking, as well as offering you the opportunity to explore what interests you.

Study abroad

The five-year version of this course enables you to study abroad during your fourth year. In all other areas, this version of the course remains identical to the standard four-year variant.

You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.