Bachelor of Science in Business - Marketing Option

California State University - Channel Islands (CSUCI)

USA,California

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48 Months

Duration

CAD 19,744/year

Tuition Fee

CAD 70

Application Fee

Jan 2025

Apply Date

USA, California

Type: University

Location Type: Rural

Founded: 2002

Total Students: 7,000 +

Int. Students: 265 +

Campus Detail

Main Campus Address

1 University Drive, Camarillo, California 93012, USA

Bachelor of Science in Business - Marketing Option

Program Overview

The marketing option strives to prepare students for entry level positions in marketing, advertising, product, and brand management, as well as provide foundational marketing courses for future and current entrepreneurs and business owners.

The courses in this option build upon the principles of marketing by making the connection between theory and practice through case analysis and experiential learning. In foundational classes, students analyze real world cases and work on team projects. These experiences prepare interested students to work with businesses, non-profits, and other organizations in order to keep up with contemporary marketing practices in the upper division marketing electives such as the Google Online Marketing Challenge in Digital Advertising, consultancy projects in Brand Management and Marketing Strategy and running campaigns through the micro-internships offered by the Entrepreneurship & Small Business Institute.