Program Overview

Marketing is one of the most exciting, fast-paced and varied careers in the business world combining both creative and analytical skills.

This CIM-accredited degree sets Marketing within the wider business context; you will develop the range of leadership and management skills you need for your career as well as covering key aspects of marketing such as communications, digital marketing and social media marketing.  You will also build your personal portfolio of professional evidence which will enhance your CV and help you in job applications and interviews. This course is taught at our University of Salford campus close to Manchester city centre.

We have worked with industry partners and The Chartered Institute of Marketing (CIM) to make sure the programme is highly practical, career-focused and industry-informed to prepare you for a successful career. You will also benefit from our industry links; we have regular guest speakers from the public, private and not-for-profit sectors who can give you an insight into how different organisations market themselves in different environments.

The Business Management with Marketing course is accredited by The Chartered Institute of Marketing (CIM) so you know that what you learn is aligned with industry standards. This means you can reduce the number of assessments you need to take after graduation to gain a CIM qualification as well as gaining access to the CIM Marketing club, its regular webinars and newsletter.

Creativity, digital skills and search and social media competencies are integral parts of this course. Entrepreneurship and innovation are also central to our teaching. These are essential if your dream is to set up your own marketing-driven business, though future employers also value an entrepreneurial mindset. Launch@ Salford is the Business School incubation centre that supports business start ups.

Still not convinced Marketing is for you?  Josh Melvin graduated in 2018 and is Global Marketing Manager at Agilent Technologies; he says about his job “It's been non stop learning since I started. It's good, you never get a chance to feel complacent, because something else new, exciting and challenging comes your way.  So it's quite fast paced, I've been given quite a lot of responsibility. But then also I was given it in a way that allows me to really grow as a professional.