Bachelor of Science (Combined honours) in Human Resource Management and Advertising

Global University Systems (GUS) - Canterbury Christ Church University - Canterbury Campus

UK,England

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36 Months

Duration

CAD 14,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1960

Total Students: 15,000 +

Campus Detail

Main Campus Address

N Holmes Rd, Canterbury CT1 1QU, United Kingdom

Bachelor of Science (Combined honours) in Human Resource Management and Advertising

Program Overview

Human Resource Management

People are at the heart of any business or organisation. Our course prepares you for a rewarding career in human resource management.

Our Human Resource Management course covers all the areas of people management in organisations, including employee recruitment & selection, employee learning & development, employee reward, and performance management.

You'll develop a breadth of knowledge in a range of subjects that impact directly on all areas of business performance and competitiveness. You'll also gain an understanding of leadership and how the behaviours of individuals and teams contribute to the success of organisations.

Advertising

The advertising industry plays a key role in communicating between the organisation and its customers – online, outdoor and through different media and social media channels.

With the growth of digital media, advertising has become more challenging. In order to stand out from competitors, organisations have shifted to more creative and innovative approaches to ensure their brand attracts attention and that advertising expenditure is effective.

This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, create effective advertising messages, and produce convincing presentations to deliver ideas.