Bachelor of Science (Combined honours) in Advertising and Public Relations and Media with a Placement Year

Global University Systems (GUS) - Canterbury Christ Church University - Canterbury Campus

UK,England

 0 Shortlist

48 Months

Duration

CAD 14,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1960

Total Students: 15,000 +

Campus Detail

Main Campus Address

N Holmes Rd, Canterbury CT1 1QU, United Kingdom

Bachelor of Science (Combined honours) in Advertising and Public Relations and Media with a Placement Year

Program Overview

Advertising

The advertising industry plays a key role in communicating between the organisation and its customers – online, outdoor and through different media and social media channels.

With the growth of digital media, advertising has become more challenging. In order to stand out from competitors, organisations have shifted to more creative and innovative approaches to ensure their brand attracts attention and that advertising expenditure is effective.

This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, create effective advertising messages, and produce convincing presentations to deliver ideas.

The course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing, measuring and monitoring success.This course offers you real hands-on experience of developing advertising, public relations and social media campaigns, often in collaboration with professional organisations or real clients who are looking for a creative communication solution. Our clients might be local, regional or global organisations.

Public Relations and Media

Learn how to identify a target audience, prepare effective messages and select the right media channels as you develop your talent for communications.

Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.

You’ll be taught by expert tutors, industry professionals and guest speakers as well as benefitting from our ‘learning-by-doing’ approach.

Our degree is fully accredited by the Chartered Institute of Public Relations and benefits from Partner University status with the Public Relations Consultants Association (PRCA).

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