Program Overview

Advertising

The advertising industry plays a key role in communicating between the organisation and its customers – online, outdoor and through different media and social media channels.

With the growth of digital media, advertising has become more challenging. In order to stand out from competitors, organisations have shifted to more creative and innovative approaches to ensure their brand attracts attention and that advertising expenditure is effective.

This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, create effective advertising messages, and produce convincing presentations to deliver ideas.

The course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing, measuring and monitoring success.This course offers you real hands-on experience of developing advertising, public relations and social media campaigns, often in collaboration with professional organisations or real clients who are looking for a creative communication solution. Our clients might be local, regional or global organisations.

Politics

Are you disillusioned with the state of our politics and society? Do you want to make a difference in your community and the world? Our Politics degree is taught by experts and high-profile political practitioners, and will equip you with ability to effect meaningful political change, and with the transferable skills that employers are looking for.

Skills of clear-sighted political analysis are needed more than ever before, as our traditional political ‘certainties’ crumble and as our world is faced with persistent injustices and new challenges. Our Politics degree situates the big issues of the day in their historical and philosophical contexts. You’ll explore continuity and change in local, national and global dimensions of politics, and scrutinise political ideas, structures and approaches that will help you to understand and address our complex, and ever-changing circumstances.

You’ll develop skills in critical thought and analysis, working as part of a team, networking, and the ability to communicate complex ideas clearly and concisely. This will help you to enter roles in a variety of sectors such as national or local government, non-governmental organisations, business and finance, journalism or teaching.