Program Overview

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.

This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.

This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.

Choose MSc Consumer Behaviour at the University of Reading

You will:

• Join the highest-ranking UK university for Agriculture and Forestry (QS World University Rankings by Subject 2021 - Agriculture & Forestry). We’re ranked 12th in the world, and are the only UK university in the top 50.
• Embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward.
• Problem-solve internal and external client-led projects, facilitating active learning throughout your studies.

Joining this programme means you’ll also be joining our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals.