Program Overview

• A strong focus on the convergence of old and new media, including social networking
• Develop as a critical thinker and master the art of how to communicate creatively
• Learn from staff who have published books and articles on areas as diverse as digital technologies, social media and drugs education, and journalism and the financial crash
• Use the Work Placement module to gain experience in an advertising agency, or in other environments relevant to your career aspirations
• Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio

Year 1 is foundational and introduces the academic study of media. You develop core skills and understanding in the use of media across a variety of contexts with a special focus on the impact of digital technologies as new and old media converge.

In Year 2, you take two core modules in theory and research methodologies with other media and communication students. You also take specialist modules in advertising, branding and copywriting, and are able to tailor your learning by choosing from a range of optional modules. The Work Placement module gives you the chance to gain real-world experience and further hone your graduate exit strategy.

In the final year, you gain experience in how to harness social media for branding and advertising. You study a topic of your choice in-depth for your Extended Independent Study, and tailor your learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice.

Our Media, Communication and Advertising graduates are effective communicators and team players with the tenacity to succeed in the advertising industry. They go on to work within traditional advertising, marketing or the rapidly expanding new field of digital advertising. Others follow careers in related fields such as journalism, media management, social media, public relations and fashion.

The programme also fosters a key set of flexible skills, including critical thinking and creative communication, that are relevant to a wide range of careers in communication work, HR business, education, management and public service.