Program Overview

• Learn from staff with extensive industry and research experience as you engage with applied course content
• Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital
• Practical and applied assessment provide means to apply module knowledge
• Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module
• Our graduates take up careers within a range of local, national and global organisations, while some start their own businesses

Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.

The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.

The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues.

Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.