Program Overview

Sophisticated and strategic marketing is at the heart of any successful business, but marketing is not just a field of study; it’s a dynamic force that drives businesses, shapes brands and influences consumer behaviour.

Over the duration of your degree, you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.

Aiming to become a marketing professional who is able to adapt to changing trends and technologies, we encourage the development of specific skillsets in increasingly important areas such as marketing communication management, relationship marketing, social media management, and the international marketing environment.

You’ll also develop a critical understanding of the subject within different business contexts, coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The modules you cover, from digital marketing to e-commerce and omni-channel marketing, from performance marketing to brand innovation and management, are all highly relevant and aligned to real-life practice.

We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply cutting-edge knowledge and skills to real life scenarios. Live briefs, simulations, role play and live case studies will be used to recreate workplace conditions. You will also have the opportunity to attend occasional field trips during your course.

A Personal Development Plan (PDP) is embedded into each year of study and will enhance your academic, personal and professional growth. Your PDP will set your agreed goals which could be developing your soft skills such as communication, teamwork and leadership; creating a roadmap to support your career aspirations, for example identifying internships and work experience; or planning out your opportunities for networking. Your PDP ensures you will receive continuous support tailored to your individual needs to enhance both your academic performance and career readiness.

In your final year, you have the option to complete a dissertation, undertake a consultancy project or work placement, or launch a start-up.

Our academic staff bring an extensive range of professional and research interests to the programme, ensuring it is full of stimulating, relevant, topical and engaging content. Throughout your degree there are many opportunities to focus on industries and brands that resonate with you. We encourage, foster and champion ties with industry, including inviting guest speakers from various backgrounds and organisations to engage with you to impart their knowledge and experience.