Program Overview

• Marketing achieved 95% overall satisfaction as rated by final-year undergraduate students in the 2019 National Student Survey
• Learn from staff with extensive industry and research experience as you engage with applied course content
• Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital
• Practical and applied assessment provide means to apply module knowledge
• Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module
• Our graduates take up careers within a range of local, national and global organisations, while some start their own businesses

A Foundation Year is the perfect way to boost your academic skills, build your confidence and develop your wider subject knowledge so you can succeed at Winchester. This course offers an extra year of study at the start (Year 0) which leads onto a full degree programme (Years 1, 2 and 3).

A Foundation Year is ideal if you are returning to education after a break; haven’t quite achieved the entry qualifications required; are wanting more support during the transition to studying at university; or are unsure about which subject you wish to pursue.

In Year 0, you will study a set of modules from across the Faculty of Business, Law and Digital Technologies which are designed to develop your academic and practical skills. This broader focus in your first year introduces you to studying at university level and provides you with a better understanding of Marketing and related subjects.

The aim of Year 1 is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.

Year 2 provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.

The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues.

Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.