Bachelor of Arts (Hons) in Fashion Marketing

University of Winchester

UK,England

 0 Shortlist

36 Months

Duration

CAD 14,700/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 2005

Total Students: 8,412 +

Campus Detail

Main Campus Address

Sparkford Rd, Winchester SO22 4NR, United Kingdom

Bachelor of Arts (Hons) in Fashion Marketing

Program Overview

  • Learn from a teaching team with fashion industry experience
  • Set yourself up to flourish in your degree and beyond with our Foundation Year
  • Guest lectures from industry leading brands such as ASOS, WGSN and Patagonia
  • Opportunities for placements and internships

Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.

Year 2 builds on this to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.

By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.

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