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Bachelor of Science in Consumer Behaviour and Marketing

University of Reading - Whiteknights campus

UK,England

0 Shortlist

36 Months

Duration

CAD 22,350/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1926

Total Students: 23,000 +

Int. Students: 5,000 +

Campus Detail

Main Campus Address

Whiteknights House, Reading RG6 6UR, United Kingdom

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Bachelor of Science in Consumer Behaviour and Marketing

Program Overview

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry.

In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Detailed Program Facts

Program Level

3-Year Bachelor's Degree

Application Processing Days

21 Days

Program Intensity

Full-Time

Duration of Program

36 Months

Program Intakes

Intake Month/Year		Intake Status
sep 2024		Closed
sep 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 22,350 per year

*Note: The fee is approximate and is subject to change

Living Cost in University of Reading - Whiteknights campus

CAD 9,207 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.5 - 5.5 - With No Band Less Than
TOEFL
- Minimum Overall Score - 88.0 Minimum Listening - 17.0 Minimum Reading - 18.0 Minimum Writing - 17.0 Minimum Speaking - 20.0
PTE
- Minimum Overall Score - 69.0
DUOLINGO
- Minimum Overall Score - 125.0

Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

Minimum CGPA Required: 60.00 %

Additional Information

Careers

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.

Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile and digital communications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.

Employers of our graduates have included Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Scholarships

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.