Program Overview

Develop the marketing expertise to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management (Marketing) with Placement Year degree.

This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

Your studies will provide:

• Marketing communications
• Digital marketing
• Branding theory and practice
• Consumer behaviour
• Optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

• International strategy
• Organisational behaviour
• Operations
• Data analytics
• Human resource management
• Accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Placement Year in industry
In your third year, you'll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.

We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

• Deepen your knowledge and develop new skills
• Build a network of industry contacts
• Boost your employability with new experiences
• Learn more about the sector you may wish to enter.