Bachelor of Science in Business and Management (Marketing)
University of Reading - Whiteknights campus
UK,England
0 Shortlist
36 Months
Duration
CAD 22,350/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1926
Total Students: 23,000 +
Int. Students: 5,000 +
Campus Detail
Main Campus Address
Whiteknights House, Reading RG6 6UR, United Kingdom
Bachelor of Science in Business and Management (Marketing)
Program Overview
Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.
This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.
You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
Your studies will provide:
- Marketing communications
- Digital marketing
- Branding theory and practice
- Consumer behaviour
- Optimising marketing performance.
As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.
Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:
- International strategy
- Organisational behaviour
- Operations
- Data analytics
- Human resource management
- Accounting.
You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.
Throughout your studies, you will:
- explore the interdisciplinary nature of business
- apply the skills and knowledge you learn to current business problems
- study the emerging challenges facing global markets.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 22,350 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Reading - Whiteknights campus
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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