Program Overview

• Develop the skills of an advertising ‘creative’ using critical and creative expertise in media advertising production
• Become proficient in effective messaging in a range of media from mobile videos to physical posters
• Benefit from industry-standard facilities and a programme that offers individual and collaborative approaches closely supported by academic and industry professionals
• Build a diverse portfolio of work that demonstrates the specialist skills and practical experience that employers really value

Cultural and communication theory, commercial film production, professional writing, and digital design are at the heart of this innovative degree, designed for creative thinkers and practitioners. The wide variety of teaching content allows you to explore multiple career pathways in media advertising.

This multidisciplinary programme provides you with the practical capacity to research, design, reflect, develop, and produce advertising over a range of media platforms. The programme comprises a four-part structure, with an optional fifth strand.
Theory – you will focus on social media theory, tools of persuasive communication, and critical engagement with advertising media, industry and wider culture.

Commercial Film Production – you will focus on screen media and the practical production of audio-visual advertising content.

Writing – you will focus on copywriting and press releases, gaining practical experience of working to exacting industry briefs.

Design – you will focus on the practical use of digital media, both as a platform for the circulation of advertising, and as a media tool to enhance advertising content.

Marketing (optional) – you will focus on the commercial aspects of advertising in order to acquire relevant business skills and knowledge.

In Year 1, you receive a solid grounding in Introduction to Public Relations and Business Communications as well as modules in Media Law and Introduction to Digital Publishing Skills. You also learn vital skills in Camera and Lighting, Editing and Sound, Persuasive Writing, and the Essentials of Advertising Design.

In Year 2, you study Advertising and Branding, Media Campaign Management, and Media Writing. You also take modules in Copywriting, Social Media, Advertising, and Branding, and Advanced Commercial Visual Practice as well as a Work Placement which will provide you with experience in a professional environment relevant to your career aspirations.

In your final year, you undertake a Major Project in Creative Advertising on a topic of your choice. This is a great way to build confidence and marketing expertise. It can take the form of a dissertation, consultancy project or research into advertising issues. You also take modules in Business Storytelling and Big Data and Algorithmic Cultures.