Program Overview

• Option to spend a year on a paid work placement in business
• Gain and test valuable skills in our strategy business simulator
• Study a broad and flexible range of business modules which enable you to pursue a career in diverse sectors and specialise in marketing, human resources, finance, management, enterprise, innovation, business development or another area of business
• The University of Winchester Business School is a United Nations Principles for Responsible Management Education (PRME) Champion

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Whether you envisage life at a FTSE 100 company, or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world.

This broad-based degree is closely linked to industry and will introduce you to the latest management theory and practice. The programme’s flexibility enables you to pursue personal learning goals and career aspirations by selecting your own journey through a range of engaging business disciplines.

In the first year of study, you explore the principles underlying business management, examining the dynamic interrelationships between different aspects of business and interactions with the external environment. These include Responsible Management, Marketing Principles and Career Management.

Year 2 includes both compulsory and optional modules focusing on more specialised areas of management, such as leadership, operations and sustainability. You engage in critical analysis and interpretation of data, and critical appraisal of international organisations and their operations. Optional modules include Human Resource Management, The Start-Up Entrepreneur and Contemporary Business Communication. Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions. Recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens.

The final year is strategic in nature. This enables students to consider the complexities and ethical implications of business strategies in practice within an era of increasing globalisation and social and environmental concern. Optional modules include Project Management, Business Ethics and Strategic Brand Management.