Bachelor of Arts (Hons) in Marketing - Consumer Behaviour Insights

Global University Systems (GUS) - University of Gloucestershire - Oxstalls Campus

UK,England

 0 Shortlist

36 Months

Duration

CAD 16,600/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 2001

Total Students: 12,000 +

Campus Detail

Main Campus Address

Oxstalls Lane, Longlevens, Gloucester, Gloucestershire, GL2 9HW

Bachelor of Arts (Hons) in Marketing - Consumer Behaviour Insights

Program Overview

Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role.  You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, SHS Drinks, SLG Brands, and more.

Outside of the classroom, you have opportunities to be involved student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprise (SMEs).

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