Bachelor of Arts (Hons) in Marketing -Advertising and Branding

Global University Systems (GUS) - University of Gloucestershire - Oxstalls Campus

UK,England

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36 Months

Duration

CAD 16,600/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 2001

Total Students: 12,000 +

Campus Detail

Main Campus Address

Oxstalls Lane, Longlevens, Gloucester, Gloucestershire, GL2 9HW

Bachelor of Arts (Hons) in Marketing -Advertising and Branding

Program Overview

As channels for information evolve, consumers’ interests change, and the competitive landscape grows more complex, the ability to communicate with an audience and persuade consumers to purchase a product, support a cause, or simply change their behaviour is an ever-present challenge.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, SHS Drinks, SLG Brands and more.

In your first year, you’ll study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business and Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.