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Master of Business Administration (Digital Marketing)

University of East London - University Square Stratford (USS) Campus

UK,England

0 Shortlist

12 Months

Duration

CAD 18,960/year

Tuition Fee

CAD 0 FREE

Application Fee

May 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 15,500 +

Int. Students: 4,100 +

Campus Detail

Main Campus Address

1 Salway Pl, London E15 1NF, United Kingdom

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Business Administration (Digital Marketing)

Program Overview

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.

WHAT YOU'LL LEARN

You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.

Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.

Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation's requirements.

The programme will also offer you an optional placement year, enabling you to experience marketing in the real world and effectively connect your university experience with it.

We consistently review and develop our courses and modules to ensure they are up-to-date with sector and industry graduate skills demands. Course structure, modules and options are subject to change.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

7 Days

Program Intensity

Full-Time

Duration of Program

12 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2025		Closed
may 2025		Open
sep 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 18,960 per year

*Note: The fee is approximate and is subject to change

Living Cost in University of East London - University Square Stratford (USS) Campus

CAD 12,006 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0 Minimum Listening - 5.5 Minimum Reading - 5.5 Minimum Writing - 6.0 Minimum Speaking - 6.0
TOEFL
- Minimum Overall Score - 60.0 Minimum Listening - 17.0 Minimum Reading - 18.0 Minimum Writing - 21.0 Minimum Speaking - 18.0
PTE
- Minimum Overall Score - 64.0 Minimum Listening - 59.0 Minimum Reading - 59.0 Minimum Writing - 64.0 Minimum Speaking - 64.0

Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

Minimum CGPA Required: 55.00 %

Additional Information

YOUR FUTURE CAREER

The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average - with lifetime earnings greatly enhanced thanks to the qualification.

Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you'll study a specialised 'Professional Development' module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.

Employers see candidates with an MBA as potentially more effective and therefore valuable as they examine at business issues with a fresh pair of eyes. And with our help you will develop the analytical and problem-solving skills that will benefit you through your entire career.

MBAs are welcome in any sector anywhere in the world, and the course's accreditation with the Chartered Management Institute will enhance your employability even further.

You will also be able to take advantage of the worldwide MBA Alumni Network, and UEL's superb careers guidance.

The qualification will enable you to go into any sector, anywhere in the world. Or if you have your own business idea and want to start up a company of your own, the knowledge, skills and qualities you develop on the entrepreneurship module will really help – and you can receive support from the university to assist your entrepreneurial ambitions.

Scholarships

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.