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Bachelor of Science (Hons) in Marketing

University of East London - University Square Stratford (USS) Campus

UK,England

0 Shortlist

36 Months

Duration

CAD 15,560/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 15,500 +

Int. Students: 4,100 +

Campus Detail

Main Campus Address

1 Salway Pl, London E15 1NF, United Kingdom

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Bachelor of Science (Hons) in Marketing

Program Overview

This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.

The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

WHAT YOU'LL LEARN

The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You'll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.

The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you'll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

The second-year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You'll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You'll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

In the final year, you'll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.

At the end of your degree, you'll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.

The programme will also offer you an optional placement year, enabling you to experience the real world and effectively connect your university experience with it.

We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.

Detailed Program Facts

Program Level

3-Year Bachelor's Degree

Application Processing Days

7 Days

Program Intensity

Full-Time

Duration of Program

36 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2025		Closed
sep 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 15,560 per year

*Note: The fee is approximate and is subject to change

Living Cost in University of East London - University Square Stratford (USS) Campus

CAD 12,006 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0 Minimum Listening - 5.5 Minimum Reading - 5.5 Minimum Writing - 6.0 Minimum Speaking - 6.0
TOEFL
- Minimum Overall Score - 60.0 Minimum Listening - 17.0 Minimum Reading - 18.0 Minimum Writing - 18.0 Minimum Speaking - 21.0
PTE
- Minimum Overall Score - 64.0 Minimum Listening - 59.0 Minimum Reading - 59.0 Minimum Writing - 64.0 Minimum Speaking - 64.0

Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

Minimum CGPA Required: 60.00 %

Additional Information

YOUR FUTURE CAREER

Marketing professionals identify, anticipate and help to satisfy the needs of customers, playing a crucial, strategic role in ensuring the long-term health and profitability of the companies and organisations they work for.

The course will equip you with the knowledge, resources and opportunities to thrive in a marketing career. Our strong focus on employment skills will give you a head start, and you'll set up and maintain a professional development e-portfolio to showcase your talents and achievements to potential employers.

As marketing is such a crucial aspect of business, plenty of firms are on the lookout for bright graduates. These include companies in sectors as diverse as retail, manufacturing, the automotive industry, food and drink, pharmaceuticals and healthcare, utilities, chemicals, construction, charities and local and central government.

Your degree could also be a stepping-stone to a marketing, branding, communications, digital media and public relations career in any sector you choose. Marketing is needed in sectors ranging from fashion and retailing to consultancy, banking and even the oil industry.

Whatever direction you go in, our Careers and Student Employability team will provide practical support – and you can use their services even after you've graduated.

We also run a dedicated employability programme for business and law students, called Employ. It includes employability workshops, skills training sessions, guest speaker events, voluntary work, student ambassador roles and work experience opportunities.

This programme is academically underpinned and industry-facing, providing our graduates with a high level of knowledge and skill for the job market, as well as crucial professional qualifications thanks to our close work with the Chartered Institute of Marketing.

Scholarships

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.