Bachelor of Arts (Hons) in Marketing and Media Communications

Buckinghamshire New University - High Wycombe

UK,England

 0 Shortlist

36 Months

Duration

CAD 15,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 2007

Total Students: 15,000 +

Campus Detail

Main Campus Address

Queen Alexandra Rd, High Wycombe HP11 2JZ, United Kingdom

Bachelor of Arts (Hons) in Marketing and Media Communications

Program Overview

Employability is at the very heart of this programme. From day one, you’ll be working on live client briefs under real-time pressures. You’ll experience a range of unique scenarios throughout your studies at BNU Business School to apply the theory you learn in practice and build your skills and understanding for successful career.

Through our strong links with industry, you’ll be able to transition seamlessly from student to professional.

Why study this subject?

Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands.

The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants.

In the UK alone 62% of marketing communication expenditure is already to be found on digital platforms (WARC April 2019) and the emergence of 5G technology will see this grow even further.

Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape.

This is creating a demand for graduates with the skills that can demonstrate how to develop and deploy effective marketing and media communications in this new world.

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