Master of Science in Marketing Communications

Birkbeck, University of London

UK,England

 0 Shortlist

12 Months

Duration

CAD 21,120/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1823

Total Students: 13,937 +

Int. Students: 1,270 +

Campus Detail

Main Campus Address

Malet Street, Bloomsbury, London WC1E 7HX, United Kingdom

Master of Science in Marketing Communications

Program Overview

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.

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