Master of Science in Marketing

Birkbeck, University of London

UK,England

 0 Shortlist

12 Months

Duration

CAD 21,120/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1823

Total Students: 13,937 +

Int. Students: 1,270 +

Campus Detail

Main Campus Address

Malet Street, Bloomsbury, London WC1E 7HX, United Kingdom

Master of Science in Marketing

Program Overview

Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green marketing.

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