Master of Science in Management with Marketing

Birkbeck, University of London

UK,England

 0 Shortlist

12 Months

Duration

CAD 21,120/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1823

Total Students: 13,937 +

Int. Students: 1,270 +

Campus Detail

Main Campus Address

Malet Street, Bloomsbury, London WC1E 7HX, United Kingdom

Master of Science in Management with Marketing

Program Overview

Drawing upon the Department of Management's areas of research expertise, our MSc Management with Marketing provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing.

The course examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations.

You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation.