Bachelor of Science in Marketing

Shorelight Group - Carroll University

USA,Wisconsin

 0 Shortlist

48 Months

Duration

CAD 39,810/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

USA, Wisconsin

Type: University

Location Type: Urban

Founded: 1846

Total Students: 3,176 +

Campus Detail

Main Campus Address

100 N East Ave, Waukesha, WI 53186, United States.

Bachelor of Science in Marketing

Program Overview

When businesses want to develop new or revise existing offerings, they look to the marketing team to help them connect with consumers. Does the product fulfill a want or need? How will it be introduced and promoted? What is the best way to communicate its value? How should it be priced? Marketers help drive profitable decisions by helping businesses make smart choices based on customer demand. And marketing plays a role in improving overall quality of life by analyzing consumer behavior, discovering unmet needs and coming up with solutions.

As a marketing major, you’ll find an almost limitless number of career choices. Marketers work in every industry, from retail to healthcare to technology to the arts to advertising and more. It’s an incredibly flexible field that gives you an opportunity to make an impact by understanding what customers need and helping businesses provide it.

The Carroll University marketing major prepares you with a broad business background, including courses in market research, economics, management, business law, finance and accounting. You can customize your major through the addition of classes in public relations, consumer behavior, visual communications and more. You’ll finish your degree with a project that uses all the knowledge you’ve gained in a real world Capstone business simulation.