USA,California
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USA, California
Type: University
Location Type: Urban
Founded: 1960
Total Students: 17,027 +
Int. Students: 493 +
Main Campus Address
1000 E Victoria St, Carson, CA 90747, United States
The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-pro?t and nonpro?t organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Speci?cally, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.
The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.
The Bachelor of Arts in Advertising/Public Relations is housed in the Communications Department. All production-related courses utilize the department’s facilities and equipment.
4-Year Bachelor's Degree
14 Days
Full-Time
48 Months
Intake Month/Year | Intake Status | |
---|---|---|
jan 2024 | Closed | |
aug 2024 | Closed | |
jan 2025 | Closed | |
aug 2025 | Open |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Career Opportunities
The Bachelor of Arts in Advertising and Public Relations degree program is designed for students who want to achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies. Through hands-on classes, students have opportunities to develop creative and strategic ideas for various media platforms. In addition, students will have a chance to enhance writing and presentation skills. In terms of career opportunities, students are interested in a wide range of advertising, public relations, and marketing-related careers, including corporate communications expert, media planner, market researcher, advertising copywriter, advertising buyer, advertising analyst, public relations writer, public relations account executive.
Scholarships are normally awarded during the spring and summer for the upcoming academic year. During that time, scholarship award notifications will be sent and will include the name and amount of the scholarship. Consideration for additional scholarship awards will continue throughout the academic year.
If you are selected as a recipient of a scholarship, the scholarship will be added to your financial aid offer. Students are assigned a Cost of Attendance (Budget) based on their housing plans and degree plan (undergraduate, credential, graduate). If necessary, the Financial Aid Office will reduce self-help aid, like loans, when the student has been offered the maximum possible in all forms of financial aid (grants and loans).
The Financial Aid Office notifies Student Financial Services of the scholarship payment, which will be applied to your student account. If you do not owe a balance for the semester, then a refund will be issued either by direct deposit or you will be mailed a paper check. Release of scholarships funds begins the week before the semester begins.
Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
Outreach, A Student Referral Program by Canam
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