Bachelor of Science in Business Administration with Concentration in Marketing Management

California State University - East Bay

USA,California

 0 Shortlist

48 Months

Duration

CAD 18,605/year

Tuition Fee

CAD 70

Application Fee

Aug 2025

Apply Date

USA, California

Type: University

Location Type: Semi-Urban

Founded: 1957

Total Students: 14,705 +

Int. Students: 1,142 +

Campus Detail

Main Campus Address

25800 Carlos Bee Blvd, Hayward, CA 94542, United States.

Bachelor of Science in Business Administration with Concentration in Marketing Management

Program Overview

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).