Program Overview

Studying Business and Management at the University of Europe for Applied Sciences (UE) means getting taught in a professional field that is exciting, diverse and internationally relevant. We combine the classic teaching of Business and Management Studies with the topics of tomorrow: digital modules, soft skills and interdisciplinary teaching strengthen your vision and are at the centre of teaching at UE. In addition to entrepreneurial strategic thinking, managers and leaders must also have social skills as well as the ability to motivate a team. From day one, you will not only learn theoretical knowledge but also actively apply it in practical projects and benefit from the opportunity to acquire further additional qualifications through our acceleration courses offered by companies such as IBM and Amazon exclusively for UE students. UE brings out courageous and creative minds who can later lead a forward-looking company in the international economy.
 

Spotlight Modules

Our programme includes, in addition to the core competencies of business administration, economics, law, other subjects that you may choose according to your career goals: Management & Controlling,  Modern Marketing, Digital Business, Entrepreneurship, International Management, or Customer Relationship Management.

With our specialisations, you can plan your education even more precisely according to your individual goals. In addition to two internships lasting several weeks, you have the opportunity to deepen your knowledge on an international level during your semester abroad.

Modern Marketing
Topics of the elective module

• Topics of big data, artificial intelligence, automatic machine learning in the overall context of marketing
• Evaluation dimensions of the efficiency and reach advantages possible with digital communication
• Development of sustainable purpose strategies that go beyond advertising messages
• Description of how a new demand for control in IT and online marketing arises for classical marketing

Digital Business
Topics of the elective module

• Digital business technologies and implementation of modern tools for optimised business processes
• Organisation of a success-oriented project management also with agile instruments and methods
• Illustration of the foundation of a business model and the planning of a start-up company
• Holistic change in corporate management through digitalisation
• Value creation of digital business

Employability
Topics of the module

Soft Skills a.o.:

• Models to explain the phenomenon of “communication”
• Cultural concepts: Interculturality, cultural identity
• Questioning techniques, objection handling, negotiation technique

Agile & Creative Methods a.o.:

• Agility, creativity and problem solving: concepts, origins, contexts 
• Definitions and getting to know project management
• Conceptualisations of agility, design thinking and creative methods