Program Overview

This course will aim to equip you with theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications and digital marketing.

• Sharpen your knowledge and skills by applying your learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects.
• Prepare for managing core marketing elements, by gaining exposure to the latest  marketing practices across a selection of sectors within an international context.
• Explore the nature and implications of rapid changes in marketing and business.

Why you should study this course

• CMI accreditation
  • Study a course with professional accreditation1 from one of the UK’s leading professional management bodies - the Chartered Management Institute (CMI). Take the opportunity to obtain the CMI Level 7 Diploma in Strategic Management and Leadership Practice subject to the successful completion of specific modules (please see module section for further information).
• Contemporary course content
  • This MBA course aims to cover the latest trends and developments in a marketing and management practice, encouraging you to ask questions and suggest solutions. The course aims to expand your ability to find the data and insights you’ll need to make well-informed decisions.
• Industry insight
  • You may have the chance to hear marketing practitioners share their inspirational stories and attend tailored talks by experts from academia. Please note that staff are subject to change.
• Real-world experience
  • Your lecturers strive to minimise the use of conventional teaching methods, preferring exposure to the world of work both within and beyond the classroom2. The final semester project provides you with opportunities for business plans, internships and consulting projects2.
• Prepare for your future
  • You’ll have opportunities to mix with employers and to build your CV2. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub. MBA students also have the opportunity to take part in our embedded business simulations, developed in collaboration with corporate learning and development specialists to help you develop key industry competencies.