Post-Degree Diploma in Digital Marketing Management

The University Of Winnipeg - Professional, Applied And Continuing Education (PACE)

Canada,Manitoba

 2 Shortlist

24 Months

Duration

CAD 13,150/year

Tuition Fee

CAD 150

Application Fee

Sep 2025

Apply Date

Canada, Manitoba

Type: University

Location Type: Urban

Founded: 1972

Total Students: 9,684 +

Int. Students: 1,250 +

Campus Detail

Main Campus Address

460 Portage Ave, Winnipeg, MB R3C 0E8, Canada

Post-Degree Diploma in Digital Marketing Management

Program Overview

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Outcomes

  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
  • Learn effective pricing and placement strategies;
  • Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
  • Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
  • Examine effective distribution channels and explore ways to build efficiencies and reduce costs.