Advanced Diploma in Advertising and Marketing Communications Management

Mohawk College - Fennell Campus

Canada,Ontario

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36 Months

Duration

CAD 17,875/year

Tuition Fee

CAD 100

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 13,000 +

Int. Students: 3,000 +

Campus Detail

Main Campus Address

135 Fennell Ave W, Hamilton, ON L9C 0E5, Canada

Advanced Diploma in Advertising and Marketing Communications Management

Program Overview

Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Program Highlights:-

  • Program is well-recognized by industry professionals locally and nationally.
  • Specialize after first year in a creative or business stream.
  • Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.

What you'll learn:-

  • A solid foundation in integrated marketing communications including advertising, sales promotion, direct marketing and public relations.
  • Art direction, copywriting, layout design, basics of photography and graphic design, and idea generation techniques.
  • Account and project management, media buying and placement, and the strategy behind ad campaigns.
  • How to professionally present materials to real clients.
  • An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.
  • Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

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