Post-Graduate Certificate in Public Relations

York University - School of Continuing Studies

Canada,Ontario

 2 Shortlist

8 Months

Duration

CAD 15,199/year

Tuition Fee

CAD 79

Application Fee

May 2025

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1959

Total Students: 55,000 +

Int. Students: 8,500 +

Campus Detail

Main Campus Address

4700 Keele Street, Toronto, Ontario, Canada

Post-Graduate Certificate in Public Relations

Program Overview

Gain the public relations expertise you need to broadcast your brand message to the right audience, at the right time, using traditional and digital media.


What you will learn
In the full-time Post-Graduate Certificate in Public Relations, you’ll sharpen your understanding of public relations fundamentals and strategy, marketing principles, digital storytelling, and many more vital areas so you can effectively connect with your audience. This program will allow you to:
 

  • Plan, initiate and complete a communications plan
  • Develop strategic thinking and a digitally-focused approach to succeed in today’s marketplace
  • Create content across different channels (print, video, digital, visual, etc.) to engage targeted audiences
  • Handle and respond to incidents, issues and crises that can negatively impact an organization
  • Make data-driven decisions using analytics and measurement
  • Apply ethics and industry codes of professional standards to public relations