Master of Business Administration With Concentration in Marketing and Digital Trends

Alliant International University - San Diego Campus

USA,California

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24 Months

Duration

CAD 14,436/year

Tuition Fee

CAD 65 FREE

Application Fee

Aug 2025

Apply Date

USA, California

Type: University

Location Type: Semi-Urban

Founded: 2001

Total Students: 3,662 +

Campus Detail

Main Campus Address

10455 Pomerado Rd. San Diego, CA 92131

Master of Business Administration With Concentration in Marketing and Digital Trends

Program Overview

The master of business administration (MBA) degree program is designed to give you the tools you need to succeed in today’s business world. The program was developed for aspiring managers as well as working professionals who want to earn a degree that includes the study of business principles along with practical training in applied settings.

The program builds foundational skills and helps you to develop deep expertise in your area of interest during the program. With experienced faculty and hands-on learning opportunities, you'll graduate from this master's program with the education and experience you need to pursue a successful career in the field of business.

Marketing and Digital Trends

In this concentration you’ll learn the principles and applications of branding and brand management. Focuses will include: developing and presenting marketing plans, sales strategy, market research, and data analysis. Another key component will include global consumer behaviors and the impacts of national and geographic cultures.

This concentration provides the technical skill sets necessary to function in the rapidly advancing digital marketing age. As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing digital environment is greater than ever.

Digital marketing skills are in high demand as companies are putting more effort into digital marketing than ever before, which means the job market will continue to grow.

Students choosing this concentration will complete the following courses:

  • Consumer behavior and culture
  • Marketing research and data analytics
  • Digital and social media marketing
  • Industry infrastructure, functional aspects and systems.