Master of Arts (Hons) in Marketing

Heriot-Watt University - Edinburgh Campus

UK,Scotland

 0 Shortlist

48 Months

Duration

CAD 19,456/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1966

Total Students: 31,000 +

Int. Students: 6,200 +

Campus Detail

Main Campus Address

Campus The Avenue, Edinburgh EH14 4AS

Master of Arts (Hons) in Marketing

Program Overview

Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:  

  • Global marketing  
  • Digital marketing  
  • Sustainable marketing  

The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.  

During this hands-on degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.  

Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing. 

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