Graduate Certificate in Public Relations - Event Management & Human Resources Management (Bundle Program)

Loyalist College - Belleville Campus

Canada,Ontario

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24 Months

Duration

CAD 15,000/year

Tuition Fee

CAD 110

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 3,450 +

Campus Detail

Main Campus Address

376 Wallbridge Loyalist Rd, Belleville, ON K8N 5B9, Canada

Graduate Certificate in Public Relations - Event Management & Human Resources Management (Bundle Program)

Program Overview

Public Relations - Event Management
Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.

Experiential learning
Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will:

  • Learn from guest speakers in the industry.
  • Develop a solid portfolio of relevant workplace skills.
  • Participate in a speed-mentoring event and micro-networking session.
  • Meet with industry professionals and PR agencies in Toronto.
  • Stage a mock disaster during Crisis Communications Week.
  • Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.
  • Write clear, targeted communications materials that deliver your message persuasively.
  • Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
  • Use new media, social media and graphics creation to promote your message

Human Resources Management
The greatest asset of any business is its people. Human resources professionals help guide organizations with sound practices — hiring the right people, training them to be effective and developing strategies to motivate and inspire. Loyalist grads meet the academic requirements to write the Comprehensive Knowledge Exam (CKE) and apply for the CHRP designation.

Experiential learning
Through this in-depth program, you will get a blend of theory and hands-on practical experience that goes beyond the classroom:

  • Expert faculty teach students to anticipate what’s coming next in training and development, occupational health and safety, benefits and compensation, as well as work-life balance.
  • Projects emphasize learning by doing, such as performing a health and safety audit for a real-world organization.
  • Learn about current issues and trends from guest speakers working in the field.
  • Interaction with faculty and other post-grad students coming from university, college and workplace backgrounds helps prepare students to appreciate different perspectives.
  • Students earn field experience one day a week throughout the semester where they apply theoretical and practical knowledge in a workplace setting and make valuable industry contacts