Graduate Certificate in Digital Media Marketing (Co-op)

George Brown College - St. James Campus

Canada,Ontario

 3 Shortlist

12 Months

Duration

CAD 18,428/year

Tuition Fee

CAD 110

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Graduate Certificate in Digital Media Marketing (Co-op)

Program Overview

The Marketing Management – Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying.

Here are some skills you’ll be able to show off after completion of the Marketing Management - Digital Media program:

  • Recommending strategies for using digital and online communication and media as part of a marketing communications plan
  • Conducting market research to help inform marketing decisions
  • Evaluating the viability of marketing products, concepts, goods, or services in local, national, and international markets
  • Delivering persuasive and accurate marketing messages through oral, written, graphic, and interactive media
  • Planning, preparing, and delivering a sales pitch or presentation that meets the client's needs

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.