Program Overview

Do you want to work all over the world and feel confident on the international stage? Our Bachelor’s study program in International Business Management (B.A.) will prepare you for a successful career in a global world. Besides business and economics, the program has a particular focus on intercultural management and digital transformation. All modules are taught in English to ensure that after your graduation you are fully equipped to work for international companies.

The International Business Management (B.A.) study program perfectly demonstrates the diversity of the business world. In the first three semesters, you focus on the basic principles of international business management. The content of the fourth and fifth semester depends on the majors selected, including study abroad semesters at prestigious colleges and universities in New York, Shanghai, Kuala Lumpur, Sydney, or London.

Study content
The Bachelor’s program equips you to work for international companies based both in Germany and in other countries. In addition to the basic principles of business and economics, it has a focus on intercultural management and digital transformation. You will gain in-depth knowledge of how economic, political, or legal developments influence entrepreneurial decisions and learn to create business concepts and strategies with respect to these influences. Contents include:

Business Administration, Economics and Law

• International Business, Bookkeeping and Cost Accounting
• Financing and Investment Appraisal
• Financial Accounting
• Microeconomics and Macroeconomics
• Contract Law and International Law
• Mathematics and Statistics

Managing International Business

• Modern Human Resource Management
• Digital Transformation
• Current Affairs in Global Business
• International Business Ethics and Sustainability
• Management Game/Entrepreneurial Knowledge and Business Plan
• Marketing, Social Media Marketing and E-Commerce

Skills, Practical Experience, and Intercultural Competence

• Business Negotiation and Intercultural Competence
• Academic Writing, Self and Time Management
• Rhetorical Skills: Discussion and Communication Leadership
• Networking, Political Skills, and Personal Branding
• English or German: Theory and Practice and Mandarin for Beginners
• Case Study and Internship