Post-Graduate Certificate in Digital and Content Marketing

York University - School of Continuing Studies

Canada,Ontario

 11 Shortlist

8 Months

Duration

CAD 15,199/year

Tuition Fee

CAD 79

Application Fee

May 2025

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1959

Total Students: 55,000 +

Int. Students: 8,500 +

Campus Detail

Main Campus Address

4700 Keele Street, Toronto, Ontario, Canada

Post-Graduate Certificate in Digital and Content Marketing

Program Overview

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.


What you will learn

In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. This program will allow you to:

  • Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research
  • Develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising
  • Identify the steps of the customer’s journey and apply them to a digital marketing strategy to attract and retain customers
  • Explore CRM best practices and marketing automation to enhance meaningful communications and engage with customers
  • Develop a content marketing strategy that aligns with your organization’s goals